Companies that shaped me

Built brands and told stories across industries that demanded precision and vision

ServiceNow partner ecosystem

The seven year journey that reshaped an industry

From a small 25-person startup, to a global, multi-national titan

2017

David joins Cerna Solution's
marketing department

Revenue: $20 mil

2019

David leads the Cerna Solutions
and Cerna Labs rebrand

Revenue: $25 mil

2021

Thirdera is esablished by merging Cerna, Evergreen Systems, and Novoscale

Revenue: $60 mil

2023

2021

2024

2023

2017

Started building frameworks that would define how brands communicate at scale

Portfolio

Work that moved markets

ServiceNow Update: 9 in 90s video series

Compressing dense, technical ServiceNow release updates into a hyper-efficient, high-velocity 90-second video format.

Systems thinking

Tessaro Wine Label

Blending AI-assisted conceptualization with bespoke digital illustration to create a deeply personal, premium wine label design and branding for physical print production.

Systems thinking

Branding the Third Era

How we built the largest pure-play ServiceNow partner across three years and six acquisitions.

Systems thinking

Context Architecture and Marketing Reference Library

Building a secure, centralized intelligence framework that empowers enterprise AI users with dynamic prompt libraries and guidance.

Systems thinking

The Magic of Thirdera

Highlighting the accomplishments of the first year of Thirdera

Systems thinking

The Third Era is Now

Three eras chart the success, value, and scale delivered by partners to ServiceNow customers. Thirdera is ushering in a new era of complete value at the speed of NOW.

Systems thinking

Explore the work

Each company taught me something different about craft and strategy