The Magic of Thirdera
Highlighting the accomplishments of the first year of Thirdera
Role
The Challenge
Recapping a year of magical transformation
- Align with orgnizational executives across the globe to construct an end-of-year celebration video targeted at Thirdera employees, and investors, and the wider ServiceNow industry.
- Identify the top moments and accomplishments from year one, including the brand launch, market expansion, employee growth, and various acquistions.
- Integrate voices from colleagues around the world to represent a global, inclusive and diverse workforce.
- Highlight the month-by-month growth of the company's scale and ServiceNow expertise
- Construct a unifying visual theme and year-one narrative that reflects the companies most valued resource, it's people.
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The Framework
Deliverables
- Creative brief: Project objective, outline, timeline, and key stakeholders
- Style cards and mood board
- Outline of 'highlights' from 2021
- Script deliverared to voiceover participants
- 40+ Unique voiceover recordings from employee stakeholders
- Storyboard of visual highlights
- Multiple 10s videos featuring each highlight, with rotoscoping and 3D camera movements
- Custom-edited soundtrack
- Cover and social share images
- Final recap video in mp4 format
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