ServiceNow Knowledge Sponsorship
Translating the flagship "AI Builder" narrative into an immersive, end-to-end event landscape across premium Las Vegas expo, mobile, and hospitality footprints.
Role
The Challenge
Top-level diamond sponsorship (a $1m+ agreement)
- Sustaining engagement across massive footprints: Maintaining unified messaging and high attendee engagement across wildly different physical zones—including a massive 40 x 40-foot booth at the Venetian Hotel expo center, a mobile trailer activation, and an off-site restaurant venue buyout.
- Elevating brand narrative beyond traditional tech booths: Transitioning from the multi-partner co-branding structures of previous iterations to a streamlined, premium individual identity as a pure-play industry giant for the 2026 event.
- Scaling visual assets across diverse formats : Translating core strategic messaging across vastly disparate physical surfaces, ranging from the huge, continuous canvas of the outdoor trailer wrap shown on the trailer, down to highly specific, small-scale interactive signage templates for on-site engraving activations.
- Capturing high-intent traffic in Las Vegas: Cutting through the high-stimulus environment of a major Las Vegas convention center to draw foot traffic into a localized booth space while keeping messaging clear and cohesive from the moment attendees spot outdoor media to their deep-dive indoor interactions.
No items found.
The Framework
1. Unified creative narrative strategy
- Adapt the 2026 integrated campaign for the custom-designed booth, restaurant buyout, and trailer.
- Communicate the “AI Builder” story to instantly telegraph market leadership that bridges the gap from AI to impact.
- Adopt a bright, optimistic color palette which leverages striking geometric, origami bird elements that visualize the transformational nature of AI technology, anchored against a deep corporate navy background to create maximum visual contrast.
2. Physical & spatial multi-zone architecture
- The activation anchor (trailer): Utilize a complete, high-impact vehicle wrap across all four panels of the mobile unit, serving as a moving, unmissable billboard to capture attendee attention on its journey from Boise Idaho, to Las Vegas, Nevada.
- The central hub (booth #3203): Design a multi-layered, interactive environment within the 40 x 40-foot Diamond-level footprint, utilizing a massive structural fabric hanging sign, a localized reception counter, private meeting areas, and dedicated presentation backdrops.
- The hospitality extension (restaurant buyout): Transition the high-energy conference messaging into a intimate, high-touch relationship zone using custom interior and exterior panel structural transformations to create an exclusive, fully branded dining environment.
Experience similar transformation
Let's talk about your next project and how we might work together.
