Tessaro Wine Label

Blending AI-assisted conceptualization with bespoke digital illustration to create a deeply personal, premium wine label design and branding for physical print production.

Project start

December 1, 2023

Role

Industry

The Challenge

Design a cohesive, high-end wine label that meaningfully fuses distinct personal symbols—a specific dog and a family house—with custom typography, overcoming the challenge of translating fast-paced generative AI concepts into a polished, print-ready vector illustration.

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The Framework

Phase 1: AI Ideation: Generated initial composition and mood references using generative AI tools to rapidly align on style and layout direction.

Phase 2: Custom Asset Creation: Developed unique vector illustrations of the dog and house directly from physical reference photos to ensure absolute accuracy and personal relevance.

Phase 3: Typographic Integration: Designed original typography specifically tailored to complement the illustrative style and fit the classic structure of a premium wine label.

Phase 4: Print Optimization: Prepped the final integrated artwork for physical bottle application, ensuring proper color separation, scaling, and texture alignment for standard print production.

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