The Third Era is Now
Three eras chart the success, value, and scale delivered by partners to ServiceNow customers. Thirdera is ushering in a new era of complete value at the speed of NOW.
Role
The Challenge
A new era of ServiceNow partner
- Brand positioning: Establish Thirdera’s unique placement within the broader ServiceNow ecosystem as a category-defining partner.
- Structural narrative: Frame the entire campaign around the evolution of the three eras, contrasting outdated partner models with a new way forward.
- Core differentiators: Highlight the strategic advantage of combining enterprise-grade global scale with pure-play platform agility and specialization.
- Synthesis hook: Distill complex ecosystem history into a rapid, two-minute video narrative that clearly demonstrates the shift toward moving at the speed of now.
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The Framework
Orchestrating a multi-stakeholder narrative
Phase 1: Discovery and alignment
- Craft the creative brief to define the project objective, outline the narrative arc of the three eras, lock in the timeline, and align key stakeholders.
Phase 2: Visual & narrative direction
- Establish look-and-feel using style cards and mood boards to match Thirdera's modern branding.
- Build the three eras storyboard to visually map out the transition from regional players to global integrators, and finally to the "speed of now".
Phase 3: Asset production
- Finalize and deliver the Script delivered to voiceover participants to ensure messaging alignment.
- Gather and clean Unique voiceover recordings from stakeholders to bring authentic, human perspectives to the video.
Phase 4: Post-production & delivery
- Layer a custom-edited soundtrack to drive pacing and build momentum up to the final brand reveal.
- Export cover and social share images optimized for promotional distribution.
- Render the final video in mp4 format for native web embedding and maximum cross-platform compatibility.
Deliverables
- Creative brief: Project objective, outline, timeline, and key stakeholders
- Style cards and mood board
- Three eras storyboard
- Script deliverared to voiceover participants
- Unique voiceover recordings from stakeholders
- Custom-edited soundtrack
- Cover and social share images
- Final video in mp4 format
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